Commodification of crime
In this modern world focused on consumption crime and its thrills become commodified. Corporations and advertisers use media images of crime to sell products, especially in the youth market. E.g gangster rap and hip hip combine images of street hustler criminality with images of consumerist success. Leading hip hop stars parade designer chic clothing, jewellery, champagne and luxury cars
Fenwick and Hayward 2000 - crime is packaged and marketed to young people as romantic, exciting, cool and fashionable cultural symbol
Hayward and Young - car ads showing joyriding, graffiti etc. Fasion industry heroin chic + violence against women