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Media CSPS - Coggle Diagram
Media CSPS
Advertising
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Represent
Narrative structure and devices. Enigmas: Why are BAME people successful in every other field but blood donation? Equilibrium: BAME audiences are represented in blood donations. Disequilibrium: BAME audience aren't represented in blood donation.
Conventions: Features the service it is advertising for (NHS blood donations), wording that promotes the subject, a person in the advert, Unconventional: features someone rapping, social media advert.
Codes, signs, symbol. Technical: happy similes = they are confident in their role.
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