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RELATIONSHIP BETWEEN GLOBALISATION AND DIGITAL FORMS OF COMMUNICATION -…
RELATIONSHIP BETWEEN GLOBALISATION AND DIGITAL FORMS OF COMMUNICATION
McLuhan
-
Global Village
, it is possible for all cultures to become one global village.
Giddens
- Globalisation is accelerating if human history was the equivalent to 24 hours modern societies would only be in the last 30 seconds.
Wiseman
- Globalisation can be difficult to define because it means different things to different people, it needs careful consideration as it can be misunderstood.
Digital revolution
Network society
Media convergence
Social media
Virtual communities
Digital social networks
Postmodernism
Digital communication offers different ways of creating identity and enables people to construct identities online. People define themselves differently.
Bjorklund
- Facebook is like an autobiography. Online and offline identities and life records.
Not positive or negative but explores what is possible.
Some aspects are negative but suggest they are 'culturally significant'.
Elliot
- Fragmented nature of identity.
Case
- Two lives, online and offline. Makes it harder to remove teenage mistakes.
Explore the effect of digital communication surveillance, reducing crime and controlling people through their online consumption.
Foucault
- Surveillance is likely to become the most effective means of regulating behaviour and reducing crime.
Allows for the creation of new identities and relationships.
Collins
- To understand society we need to understand chains of interaction. Through analysis of how people construct social media identities we understand society.
Marxism
Cornford and Robins
- Digital media is owned by capitalists who want to make money and control the ideology of the masses. Media has power to shape ideas of people.
Believe digital communication is a form of surveillance allowing the wealthy to regulate people. People do not understand the risks.
Cornford and Robins
- Capitalism controls people subtly through monitoring their use of the internet.
Garside
- People spend more time online than asleep.
Digital communication reinforces inequality and controls peoples thought is subtle ways.
Believe the ownership of the media reflects capitalist ideology eg. Rupert Murdoch.
Feminism
Challenge male dominated nature of digital media eg. 'men are the innovators of the internet'.
Haraway Cyborg Manifesto
- Cyborg (part human, part machine) to argue technological advances offer the possibility for women to create new forms of identity not bound by gender.
Argue digital communication has offered new ways in which the patriarchy can control and exploit women.
Hughes
- List various types of sexual exploitation of women on the internet.
Arlacki
- Exploitation 'one of the most undesirable consequences of globalisation' and 'not a priority'.
Digital communication allows for women to be heard.
4th Wave Feminism
- Focuses on the importance of technology. Women now have their voices heard, inclusding those of ethnic minorities.
Media convergence
is different media and information being brought together and converge to make them more effective and increases control.
Boyle
- Convergence come through digital technology- one device for all media.
Big
data
- Extremely large data sets. 4 V's, Volume, Velocity, Variety, Variability.