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GLOBALIZATION, Globalisation - Coggle Diagram
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Globalisation
- Definition: Growing interdependence of societies worldwide, with the spread of the same culture and economic interests across the globe
- Coined by: Theodore Levitt
- Factors Contributing to Globalisation:
- Rise of global governance
- International treaties and agreements
- International Governmental Organisations (IGOs): Bodies established by governments to regulate transnational activities
- Example: The International Telegraph Union
- Transnational corporations (MNCs)
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- Increased migration and mobility
- Spread of ideas and information
- Media and consumer products for a world market
- International Non-governmental Organisations (INGOs): Organisations involved in environmental protection and humanitarian efforts
- Examples: Greenpeace, Medicines Sans Frontiers, the Red Cross and Amnesty International
- Advances in communication and transport
- Dimensions of Global Outlook:
- Global Community: Perception of social connections across boundaries
- Transnational Identity: Forming identities through communication networks across boundaries
- Homogenisation: The world is getting more culturally uniform
- Hybridisation: New cultural combinations and options are emerging
- Glocalisation: Mixture of globalisation and localisation
- Local communities adapt global processes to their own culture
- Transnational companies tailor products to local conditions
- Effects of globalisation:
- Some degree of homogenisation of cultural forms
- Indian society maintains pluralism and diversity
- Enhanced self consciousness and awareness of identity
- Resentment of globalisation when it encroaches on core cultural values
- Barbie Doll as a Global Citizen/Commodity:
- Illustrates the reach of globalised culture
- Example of a global commodity chain: her production starts in one country, moves across several, and is sold worldwide
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