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Communication Plan for Nike Football Boots (Adlaminho) - Coggle Diagram
Communication Plan for Nike Football Boots (Adlaminho)
Objectives
Increase Brand Awareness
Digital Engagement
Budget
£2 million (if I use an influencer)
globally would mean a higher budget
Timescale
Start of the season - christmas
Re introduce after Christmas
Channels
Online
Social Media
Instagram
Snapchat
Facebook
Tik Tok
YouTube Advert
Content (using Sportsmen and women)
Search engine optimisation - paid ads
PPC - Paid per click
Viral Videos
Email Offers
Offline
TV commercial (different sports)
Match Magazines
Radio
Player Sponsorship (wearing the boots)
Billboards
Key Message
Nike: Shape Your Destiny.
The Art of Shaping
Shape the Impossible
Resources
Physical
Billboards
Images
Print
Technological
Content
Media Platforms
Editing software
Financial
Budgets
Educated through revenue
Human
Players to sponsor
Hiring skilled employees to ensure marketing materials are of a high quality