"The measurement instrument consisted of a structured questionnaire. The first partincluded socio-demographic questions (e.g. age, gender, education marital and domesticsituation). The second part contained questions about viewing behaviour, more specific-ally how often they watch content on traditional television or streaming platforms.Furthermore, respondents were asked about the number of subscriptions, and recent pur-chases, renewals or cancellations of these subscriptions. The third part consisted of ques-tions addressing the different technological affordances of video streaming platforms,which are discussed below"