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HEALING ARTS SPA., • They can attain a more modern approach and design…

- - - - Social Media
        
        Facebook
        
        To much fake images. Looks like it made with IA
        
        Instagram
      - Website
        
        More realistic photos
        
        More interactions to increase sales: Phone, scheduling, direct booking through the website
        
        The first page wasn’t clear about the business – I even thought it could be a treatment clinic for people with injuries
        
        Value proposition on the homepage
        
        Fewer words on the website, at least at first glance
        
        Try to understand who your customer is and create a website that encourages interaction and satisfaction
      - Offline
        
        Think how to do interactions between press materials to online content
    - - Age, Social
    - - Competitive Advantage
      - Partnetship: Hairsallon, event planner
  - - - Create opportunities for customers to engage and interact with the company through social media and the website, which will encourage customers to interact with Healing Arts
      - Allow for customers to join a newsletter through email after they attend the spa, therefore they will know what’s going on within the company
      - Create seasonal deals/promotions
      - Use real content for social media, rather than AI
      - More pictures, less words, larger font on website
      - Create videos and pictures demonstrating the different procedures
  - - - A virtual 360 degree tour could allow customers to explore the spa online and experience the calming ambiance of Healing Arts Spa before they start booking.
      - To show customers the benefits of going the healing arts spa but also just visiting the spa’s site in general, The spa could show videos showing calming glimpses of massage techniques. This could really show the client that here’s what we do and here are the benefits in which coming to the site.
        
        Having fewer words was something we all agreed on for the website but featuring a real client transformation story. This could really showcase how the spa helps clients de-stress or improve their health.
        
        Being that there are more and more eco friendly efforts in businesses today, Healing Arts website could showcase more organic products, water for conscious consumers.