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Advanced Tree Care User Jouney - Coggle Diagram
Advanced Tree Care User Jouney
Google Ads -> user clicks on the ad
visits the website
Fills out the contact form or calls the number
if contact form - office follow-up
books the service
doesn't pick up - no scheduled service
Leaves the website without taking action
1)Found a competitor with better reviews.
2)Decided not to address the issue at this time
Retarget users through Google Display Ads:
Use messaging like “Affordable Tree Care – Trusted by [City Name] Families” with a limited-time discount offer. 2)ads featuring positive reviews and trust badges:
Example: “Rated 4.9 Stars – See Why Customers Trust Us.”
Show dynamic ads showcasing recent projects and positive reviews
Facebook Ad -> User clicks on the ad
Visits the website or company profile the company
Proceeds to inquire and books a service
Stops at browsing stage
1)Felt the process was unclear (e.g., no visible pricing or hard-to-use website). 2)Decided the service isn’t urgent 3)Got distracted and forgot to follow up
Retarget with Facebook Ads highlighting : 1)Simplified booking steps (e.g., “Book in 3 Easy Clicks!”) 2)Urgent messaging: “Limited Slots for Spring Trimming – Book Now!”
Facebook Neighbor Reposted or Liked
Sees a neighbor’s post
Checks our Facebook page
Contacts the company and books a service
Doesn’t proceed : 1)Questions if the service applies to them (e.g., tree type or location).
2)Thinks the referral might not be trustworthy enough.
Create retargeting ads with:
1)Testimonials and “Before/After” images specific to neighborhoods.
2)Localized content: “Helping [Neighbor’s Area] with Tree Care for Over 10 Years.”
Facebook Local Groups
Reads a recommendation
Searches for the company or contacts directly
Proceeds to book a service
Loses interest:
1)Didn't get enough details or trust from the group post.
2) Finds an alternative provider in the same discussion.
Retarget group members with:
Educational posts addressing common group concerns (e.g., “How to Choose the Right Tree Care Company”).
Referral (Friend/Family/Neighbor)
Receives a direct recommendation
Contacts and books
Decides against it:
Thinks the service isn’t necessary now.
Prefers to research more options before committing.
Send a personalized follow-up email or SMS:
Example: “Your friend [Name] trusts us – let us know if you have questions about our services!”
Trucks in the Area
Sees the company truck and phone number
Calls the number and books a service.
Doesn't call:
Writes down the number but forgets to follow up.
Assumes the service will be expensive.
Or has some issues with our guys
Run geotargeted ads in neighborhoods where trucks operate:
Messaging like: “Seen Us in Your Area? Get a Free Quote Today!”
City/Village Recommendation
Learns about the company through a city/village communication
Contacts and books.
Hesitates:
Thinks it might be inconvenient or time-consuming.
Send a follow-up email or post in city-specific forums:
Example: “Recommended by [City Name]! Schedule a convenient consultation online.”
Landscaping Company Referral
Landscaping company refers your service
Contacts and books.
Decides against it:
Feels unsure about switching providers or the added cost.
Provide referral-specific discounts:
Example: “Referred by [Landscaping Company]? Get 10% Off Your First Service!”
Flyers
User receives a flyer
Visits the website or calls and books.
Discards flyer:
Assumes services aren’t affordable or relevant.
Run local ads mirroring flyer offers:
Example: “Did you see our flyer? Book today for $50 off!”
News (Storm Cleanup)
Hears about the company helping the area during a storm
Contacts for cleanup or other services.
Doesn’t act:
Thinks they don’t need the service now.
Use storm-specific retargeting ads and emails:
Example: “Storm Damage? Ensure Tree Safety – Free Evaluations Available.”
Nextdoor App
Sees a recommendation
Contacts via phone or website and books.
Ignores recommendation:
Didn’t find enough supporting reviews or trust the post.
Post follow-up testimonials and case studies directly on Nextdoor.
Yelp
Finds the company on Yelp
Contacts and books.
Stops after exploring:
1)needs quote right away or doesn't want to call to schedule
2)Books with faster provider
Retarget with ads featuring compelling testimonials and high-star reviews:
Example: “Trusted by Hundreds on Yelp – Book Now!”
Old Client (Used Services a Few Years Ago)
Recalls the company
Contacts and books.
Decides against it:
Prefers to explore competitors.
Send a re-engagement email:
Example: “We Miss Working With You! Reconnect and Get 10% Off.”