Please enable JavaScript.
Coggle requires JavaScript to display documents.
COMMUNICATION PLAN HANNOVER MESSE - Coggle Diagram
COMMUNICATION PLAN
HANNOVER MESSE
PROSPECT
Social Campaign both on Var Group Linkedin page + legale entities' social channels
Press
Activate Carta
Invite journalists
Prepare press kit
Sales activation on hot leads both Var Group and BUs
Air Cover Campaign
EXISTING CUSTOMERS
EMAIL CAMPAIGNS DRIVEN BY THE BUs
Sales activation --> calls to customers
Website update both Var Group and BUs
Check with Giulia Galli if and how we could set-up a retargeting campaign based on our exisiting installed base
INTERNAL PEOPLE
Briefing --> who is attending?
Sales kit (One Stop Partner + key messages)
Internal newsletter?
Together@Var
Var Place Italy?
Vendors
Communication to Siemens
Cybersecuirty?
Datef?