Imagine a tech company planning to launch a new product. The MAs gather strategic info about market trends, customer preferences, and competitor activities. They identify an additive opportunity by improving an existing product, a complementary opportunity by developing a new accessory for the product, and a breakthrough opportunity by creating a revolutionary new technology.
By answering key strategic questions and analyzing this info, the company can make better decisions about product development, marketing strategies, and resource allocation, ultimately gaining a competitive edge in the market.