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pet me go - Coggle Diagram
pet me go
Content
Empathetic music to appeal to the sympathetic target audience
Videos of animals in vulnerable environments
Text stating what the consumer can do to help
Constraints
6 month deadline
Need to find appropriate channels to
stream the advert on
Need to write a script
Ethos
Vulnerability
Care
Support
Purpose
Need to encourage people to help pets less fortunate
Need to make consumers feel pity
To increase awareness
Target Audience
Adults (18+) as they are the people who are able to buy pets
Pet lovers- This is a pet show so the product is aimed at people who like pets
Colours
Dark colours at the start to evoke melancholic emotions
Contrast with bright colours at the end to highlight the change the consumer can make