Advantages - Social media platforms are extremely popular amongst all different ages, industries and continents meaning that it is one of the most effective ways of reaching a much larger audience. Social media platforms are not tailored to a specific device which increases the the accessibility to the profile internationally, the main devices used are smartphones, tablet devices, computers, laptops and smart TVs. In addition to this, a social media platform gives candidates the ability to express their own personal and unique style across the posts that are published.