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The Visual Design Model, Citation Clark, Ruth C., and Chopeta Lyons.…
The Visual Design Model
Define Goals
Anticipated learning outcomes
Motivate
Build procedural skills, associated knowledge
ex: skill: how to run extruder. knowledge: explanation of heat settings
Inform
Build problem-solving skills
Determine Context
Learner profile
Could be mixed
Learning pace
Novice, Advanced, etc.
Learning landscape
Environment
Delivery media
Digital
Print
Pragmatic issues
Time constraints
Budget limitations
Learner diversity
Design Visual Approach
Determine the image
Assess general graphic requirements
Design treatment
Instructional strategy
Text vs Visual dominant
Layout
Style
Orientation
Features align with goals
Identify Communication Function Needed to Match Content Types
Communication Function
Principles
Interpretive visuals
Charts
Transformational visuals
Animations
Relational visuals
Concept maps
Processes
Transformational visuals
Before-and-after
Facts
Representational Visuals
Diagrams
Flow charts
Mnemonic Visuals
Acronyms
Concepts
Interpretive visuals
Graphs
Diverse representational visuals
Inclusive design
Procedures
Representational visuals
Infographics
Diagrams
Transformational Visuals
Timelines
Which style suits the information best?
Animations
Still graphics
Narration
Apply Principles of Psychological Instructional Events
Graphic focuses attention
Learning is not disrupted
Importance of white space
Importance of proximity
Layout of elements, directed learning
Citation
Clark, Ruth C., and Chopeta Lyons. Graphics for Learning : Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials, Center for Creative Leadership, 2010. ProQuest Ebook Central,
https://ebookcentral-proquest-com.ezproxy.bgsu.edu/lib/bowlinggreen-ebooks/detail.action?docID=624441
.