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Leads for MAT Specialists - Coggle Diagram
Leads for MAT Specialists
Technical SEO/WQA
Website Technical Optimizations
Website Architecture Optimizations
Website Speed Corrections
Content Audit
EEAT Optimizations
Implement Technical Changes
Content
Content Planning & Creation
Reviewing Website Quality Audit content performance
Ideating topics into the Content Workbook
KW Research
Content Research
Brief creation
Content Creation for Service and location pages +
Blog Posts
Content Editing and Optimization
Content Approval
Review Content Gap from sales process
Content Publishing/On Page
Formatting
Migration of content
Write Title, Meta, and Set URL
Optimize Intro
Check for H2 duplication
Interlinking Setup
Source Media and Images
Publish or Schedule
Link Acquisition
Database Building & Management
Prospecting for Link Opportunities
Tier 3 - Manual Links
Tier 2 - Contextual Links
Tier 1 - High Profile Links
Use Google to find Link Opportunities
Buy Links from Loganix
Review Link Opportunities
Securing Links for Clients
Review Client Specific Needs
Confirm target # of links/Budget
Confirm the Target Pages for monthly link building effort
Build a list of Opportunities
Review the link database for tier 3 opportunities
Review Database for Tier 1 and Tier 2
Begin Outreach to Opportunities
Send 10 emails to the Database
Track and Report Progress
Managing Links for Clients
Add websites contacted to Link Outreach Tracker
Update Statuses
Follow up every 24 hours until you get response (4 max)
If no response, make note, and replace with new opportunities
If content is needed, follow content process to pitch Guest Post
Local Optimizations
Complete GBP Content Template
Pleper for Category Analysis
Check Performance with Local Falcon
Complete Local SEO Metrics Template
Complete GBP Optimization Content
Determine Main and Sub Categories
Get GBP Optimization approval from client
Optimize GBP
Once Approved, Implement Changes in GBP
Complete NAP info Workbook
Research the SERPs and Competition
Optimize all Local Profiles
Check for onboarding questionnaire
Login to each profile and optimize
NAP Info
Add Photos, Videos and Logos
Complete the description
Ensure correct link to landing page for each profile
Setup Local Rank Tracking
Setup map inside of LocalFalcon
Setup account inside of BrightLocal
Citation Management
Setup citation tracking inside of BrightLocal
Purchase missing citations from Loganix
Weekly Recurring Local Tasks
Review Management
If Positive Review
Use ChatGPT to write a response
Post response to Review
if Negative Review
Record negative review inside ClickUp
Fill out Google form to request removal
If Google does not remove, call the Google team to dispute the review
Check reviews on the 15th of every month
Rankings Check
Check LocalFalcon and BrightLocal rankings every week
If the keyword was removed from GBP title, update the title to include main keyword
If the rankings have slipped, leave a comment inside of ClickUp and tag the strategy lead
Google Post Creation
Create a new post (ChatGPT) whenever a new blog post or YouTube video goes live