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Social Media Analytics: An Overview, Ansari Furqan Ashraf (211205) -…
Social Media Analytics: An Overview
Characterstic
Participation
Conversationality
Connectedness
Community and Commonality
Openess
Engagement
Types
Social Networking Sites
Image-Based Sites
Video-Hosting Platform
Discussion Forums
Blog and Community Platforms
Needs
User Needs
Communication
Self-Expression
Entertainment
Information
Networking and Support
Business Needs
Marketing
Brand Awareness
Customer Engagement
Data Collections and Sells
Societal Needs
Awareness
Activism
Community Building
Education
Seven Layer of Social Media Analytics
Text Analytics
Network Analytics
Actions Analytics
Hyperlink Analytics
Mobile Analytics
Location Analytics
Engines Analytics
Types of Social Media Anlytics
Descriptive Analytics
Diagnostic Analytics
Predictive Analytics
prescriptive Analytics
Social Media Analytics Cycles
Problem Defination
Data Collections
Data Cleaning
Data Analysis
Data Interpretation
Reporting
Action and Optimization
Challenges to Social Media Aalytics
Data Overload
Real-Time Analytics
Data Privacy
Sentiment Analysis
Social Media Analytics Tools
Google Analytics
Hootsuite Insight
Sprout Social
Buffer
HubSpot
Khoros
Ansari Furqan Ashraf (211205)