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Social Media Analytics - Coggle Diagram
Social Media Analytics
Types
Diagnostic
Predictive
Descriptive
Prescriptive
Social Media Analytics Cycle
Insights Extraction
Action and Feedback
Data Analysis
Data Cleaning
Data Collection
Challenges
Interpreting sarcasm and context
Ensuring data privacy and compliance
Handling unstructured data
Managing platform API restrictions
Tools
Sentiment Analysis Tools:
VADER
IBM Watson
Tools for Data Collection:
APIs
Web Scrapers
Visualization Tools:
Tableau
Power BI
Purpose
Understanding audience sentiment
Identifying trends and opportunities
Improve productivity of organization
Strategic decision-making