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Social Media Analytics - Coggle Diagram
Social Media Analytics
Purpose of SMA
Improved Content Quality
Competitive Edge
Enhanced Marketing Strategies
Customer Feedback and Insights
Types of SMA
Descriptive Analysis
Prescriptive Analysis
Predictive Analysis
Layers of SMA
Networks
Actions
Mobile
Locations
Hyperlinks
Search Engines
Text
Challenges of SMA
Volume & Velocity
Diversity
Unstructuredness
Privacy & Ethical concerns
Cycle of SMA
Identification
Extraction
Cleaning
Analyzing
Visualization
Interpretation