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MODULE 3: PLANNING, BUDGETING AND FORECASTING :smiley: - Coggle Diagram
MODULE 3: PLANNING, BUDGETING AND FORECASTING :smiley:
PART A: INTRODUCTION TO PLANS, BUDGETS AND FORECASTS
- Strategic (future direction) Planning: Organizations make long-term decisions about markets, products, and resource allocation, typically covering 3 to 5 years.
:silhouettes: Senior managers planning setting the direction for future activities.
:recycle: Example: A tech company decides to enter the AI market and allocates resources for research and development over the next 5 years.
Helps the organisations think:
- Where they are now
- Where they want to go
- How they are going to get there
Example: Tesla's strategic planning in 2019
1. Launching the Model Y
Tesla planned to introduce a new car called the Model Y, which is a compact SUV.
This was important because SUVs are very popular, and the Model Y would help Tesla attract more customers.
2. Building the Shanghai Giga Factory
Tesla started building a big factory in Shanghai, China.
This factory was crucial because it allowed Tesla to make cars closer to Chinese customers, reducing shipping costs and avoiding import taxes.
It also helped Tesla expand its presence in the world's largest electric vehicle market.
3. Improving Production Efficiency
Tesla aimed to make their car production process more efficient.
This meant finding ways to build cars faster and at a lower cost, which would help them meet the growing demand for their vehicles and improve profitability.
Broad plan, much less detail
2. Operational Planning: Short-term decisions focus on day-to-day activities, usually for a 1-year period, aligning with the strategic plan.
:recycle: Example: The same tech company creates an operational plan for the next year, detailing specific projects, budgets, and timelines to develop AI products.
Scope : :explode: Operational planning involves creating detailed plans to achieve strategic goals. It covers various aspects of the business, including production, staffing, logistics, and day-to-day operations.
Focus : :lock: It focuses on the "how" of achieving strategic objectives, ensuring that all parts of the organization work together efficiently.
Time Frame: Typically covers short to medium-term periods (e.g., monthly, quarterly, yearly).
3. Forecasting and Budgeting: Organizations predict financial outcomes of planned activities, with broad forecasts in strategic plans and detailed estimates in operational plans.
:recycle: Example: The tech company forecasts overall revenue growth from AI products in the strategic plan and creates a detailed budget for marketing and sales activities in the operational plan.
How Forecasting Fits into Budgeting? :<3:
:explode: Forecasting provides data and insights needed to create a realistic budget, and ongoing forecasting helps company stay on track and adapts the changes.
1. Initial Forecasting:
:!!: Before creating a budget, business often start with a forecast. This involves predicting future revenues, expenses, and other financial metrics based on historical data and market trends.
:warning: Example: if a company forecasts that sales will increase by 10% next year, this info will be used to set realistic revenue targets in the budget.
2. Creating the Budget
:!!: Using the forecast as a foundation, company then creates a detailed budget. This budget allocates resources and sets financial goals for different departments or projects.
:!!: Budget will include specific targets for rev, exp and other financial metrics, based on the initial forecast.
3. Ongoing Forecasting
:!!: During the year, company continue to update their forecasts based on actual performance and new info. This helps them adjust their budgets and make informed decisions.
:warning: Example: if actual sales > forecasted, the company might revise its budget to allocate more resources to production or marketing
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Forecasting:
Predicts :!?: future revenue and expenses based on historical data and trends.
:pencil2: flexible and can be updated regularly. Can be updated monthly, quarterly, or even more frequently, depending on the needs of the business
Budgeting:
:!?: Sets financial goals and allocates resources for a specific period ( typically set for a year and remain static).
:pencil2: more structured and provides a roadmap for achieving financial targets. Budgets are typically reviewed and updated annually, but they can also be adjusted quarterly or as needed. Some businesses use rolling budgets, which are continuously updated throughout the year to reflect changes in the business environment
Rolling Budget : :star: indeed a part of budgeting and is designed to be updated frequently.
As :pencil2: one period (like a month or a quarter) ends, allows organizations to adjust their financial plans based on recent performance and changing circumstances, making it a more flexible and responsive budgeting method