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Growing your business, Elements of "value":, Three primary…
Growing your business
Nobody knows you exist
Warm outreach
Cold outreach
Make content
Run ads
Business order of magnitude change
Shrink your competition
Knock everyone else down
Grow faster so fast they can't compete
Peter Thiel : competition is for losers. Innovate.
Proof over promise
Initially, work for free:
testimonials
reviews
feedback
Referrals
Show, don't sell
Clear, not clever
Use 5th grade language
Hook
Proof
Promise
Plan
Do More
Elements of "value":
Speed
Ease
Time-delay
Three primary strategies of growth
More
Better
New
You only need to choose one path for each branch
idea: email list --> free resole coupon to those who clicked the link first