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Input 10: Slide Design: Contrast,
Repetition, Alignment, Proximity CRAP -…
Input 10: Slide Design: Contrast,
Repetition, Alignment, Proximity CRAP
Contrast
- Contrast: Creates focus and energy.
- Types: Space, color, text, size.
- Effect: Strong contrast = clear focal point, interest. Weak = confusion.
Repetition
- Repetition: Reuse similar elements for unity and consistency.
- Effect: Creates cohesion across slides without overwhelming.
- Avoid: Overusing generic templates; vary placement/size subtly to not be too repetitive.
3. Alignment
- Alignment: Ensure all elements in 1 slide are visually connected, not random.
- Goal: Achieve unity within a slide.
- Tip: Use grids (RULE OF THIRDS) for consistent alignment for a clean, professional look.
Proximity
- Proximity: Group related items together.
- Keep related elements close to form a unified unit.
- Avoid making the audience work to understand associations.
- Ensure clarity and smooth visual flow.
TO SUM UP
- Design: Prioritize clarity.
- Signal vs. Noise: Remove clutter.
- Visuals: Enhance with visuals.
- Empty Space: Use for clarity.
- Contrast: Highlight differences.
- Repetition: Repeat for unity.
- Alignment: Align with grids.
- Proximity: Group related items.