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MARKETING SEGMENTATION, Target definition - Coggle Diagram
MARKETING SEGMENTATION
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Definition
Segmentation
Shared characteristics
behaviour (how?)
Gender, age, nationality, social class
Psychographic (why?)
Urban or rural area, population density, region
Demographic (who?)
Lifestyle, opinions, hobbies
Geographic (where?)
Brand loyalty, readiness to buy, benefits
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Target definition
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Is the specific audience to which a company directs products, services, or advertising communications.