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Media theories - Coggle Diagram
Media theories
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4C's
Grouping people based on interests, hobbies and values
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Mainstreamer ( Follow trends, make up 40% of population )
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Struggler ( Seek escapism, lower income )
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Succeeder ( Like luxury items, doing well )
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Binary Opposition
The idea that all media texts have opposites within them (love and hate, cold and hot, up and down, black and white, boy and girl, hero and villain, ice and fire)
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