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Language Change - Coggle Diagram
Language Change
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Semanic reclamation
a recent phenomenon in semantic change is th process of semantic reclamation of negative words by the groups labelled by them. Therefore, taing the language that has had negative connotations and trying to overturn them by using language in new ways.
Example : ‘slut’
semantic reclamation : slutwalk - a protest that involves women wearing ‘slutty’ style clothing to draw attention male sexual violence, and double standards over how women dress.
Euphemism treadmill
Phillip Howard
Politically correct terms eventually become offensive and are replaced by new euphemisms e.g. ‘black’ in the USA
Steven Pinker
The term ‘retardation’ was to replace older terms (e.g. idiot) but now means intellectually disabled/challenged, and its offensive
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Norman Fairclough
shifting boundaries between written and spoken discourse practice and a rising prestige and status for spoken language
adverts and marketing texts increasingly attempt to mimic speech - he calls this conversationalisation
He also stated that synthetic personalisation is becoming more ubiquitous - thus, using language to create a personal relationship between producer and reciever that doesn’t really exist (e.g. through pronouns)
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The Inkhorn controversy
The first time in the history of the English language that speakers actively debated over language use
taking place in the 16th-17th centuries as our language transitioned out of the middle English period
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