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To what extent is language of The Sun and The Guardian crafted to…
To what extent is language of The Sun and The Guardian crafted to influence British perspectives surrounding the US election 2016 and 2024 between the Democrats and the Republicans?
Different viewpoints and audiences for each newspaper company, The Sun is a tabloid that supports mainly right wing where The Guardian is a broadsheet that supports mainly left wing - has a part to play in the influence and bias.
The Sun = for Trump
Their language is based for younger, uneducated readers, working class- less high level vocabulary for easier understanding
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Influence depends on broadcast institution, target audience, genre
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The Guardian - References Clinton first then Trump, Clinton mentioned a lot
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Headlines are used to capture certain parties in a lime light - highlight them as they are getting mentioned
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Through advertising, polls that caused bias
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View the results
Evident on which countries voted for what candidate, reliability and factual
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The majority, who they state to be voting for
Multiple polls and test conducted, each testifying to the social norms
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The text genre, topical affiliation and format
News genre and Politic topic, written
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Related to the election, purpose is to inform on certain specified topics of their choice - politics all around the world gaining information the day after 2024 election
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Could compare spoken news - more factual and spontaneous whereas written news is crafted to influence through language choices
Influencing through their purposes of informing, educating, evaluating and analysing
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