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SPORTS EVENTS MANAGEMENT - Coggle Diagram
SPORTS EVENTS MANAGEMENT
ARTICLE 1
Events Fundamentals
Types
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Sport-based, Cultural-based, Political...
Local, Regional, National, Continental, World-Wide...
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Event Strategy
Strategic Event Planning: essential ingredient not only for the short term success of the hallmark event itself but also in realizing the longer term benefits
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ARTICLE 2: Bidding
Bid: politico-economic competition, the objective is to win the right to organise a sports event
Types of Bids
Real bid: high competition, even at national level (the requirements are complex and factors such as intrinsic quality of the site, support for the bid on local level and interregional cooperation are important
Alibi bid: bidding creates a certain amount of media attention onto the bidder (no realistic chance to win, but provides a way of promoting the city)
Warm-up bid: aimed to obtain first a minor event with the objective of hosting a major competition at a later date (it raises the bidder‘s profile with event organisers)
Tacit bid: in events that don't attract many bids (the owner still requires bids to be filed, but, in general, one edition of the event is attributed to each of the candidates)
Replacement bid: in events that can't take place at it's allocated venue (it may be attributed to another venue without having long bidding procedures)
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Success Factors
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Do not assume that decision-makers are experts, nor that they use rational criteria for selection
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Conclusions
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Final Recommendations
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Create enthusiasm, transmit enthusiasm