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Conspicuousl consumption and the elites - Coggle Diagram
Conspicuousl consumption and the elites
symbolic power
why do we seem obsessed with watching, talking about and consuming elite cultures?
spectacl
Debord and society of the spectacl
how do representations of elites normalise, legitimate or produce consent for elite cultures
representations of the monarchy in the media glamorise wealth
representations of youth and class
young, rich people in positions of priveldge
corporate power
reality tv competition to compete for a job or partnership with key elites such as Lord Alan Sugar
highlights corporate power and corporate culture
reinforces idea of individualisml, you compete fo ryourself
idea that profit equals success
representation of elites are situated within rising global inequalities
global rise in billionaires and super rich people, a lot of these people are male and white
huge rise in netl worth of rich people
class inequalities are growing
reliance on labour of the working classes, rise of zero-hour contracts
amazon empire
Jeff Bezos makes 3 times more in a minute than what the median US worker makes in a year
the staff have long shifts, huge pressures to complete work quickly, no toilet breaks, punitivl security measures to check no one is stealing
televisionl
rich tv
meritocratic elites
Littler states that incredibly wealthy men present themselves as everydayl and as deserved achievers or meritocrats in a number of affective ways, despite being members of an extremely rich elite they continually frame themselves as hardworking, projecting images of deserving their wealth
the mythl of meritocracy
presents narratives of meritocracy
reproduces inequalities, shames those who can't become that succesfulld, links to structural issuesl
individualises extreme wealth, he worked hard and therefore achieved his wealth
poor tv
Littler and Williamson state the juxtaposition of the hardworking rich and the lazy poor on British television works as an ideological justification for the continually extending chasml between poverty and wealth
working class stereotypes
the construction of deservedl inequality
Downtonl Abbey includes a variety of depictions of the rich, presents them as hard-working