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digital marketing - Coggle Diagram
digital marketing
Module 4 - Search Engine Optimization
Introduction to Search Engines
How Search Engines works ?
Google Webmaster Tool (Search Console)
Google Algorithms and Updates (Penalties)
Business Analysis
Keyword Analysis
Web position Analysis
Competition Analysis
On page Optimization Techniques
Off page Optimization Techniques
Server Side Optimization
Black Hat SEO Techniques
Report Generation
Implementation of SEO on a live Project
SEO Tools
SEO Report Card layout and Diagnosis Chart Creation
website creation
What is a Website
Types of Websites
Layout of Websites
Website Registration
Hosting the Website in class
Integrating the Website either Static or Dynamic
Creating your own wordpress website
Page creation, post creation, plugins
Creating a blog on your own
Module 6 - Google Ads
introduction
History of Google Ads
Why Google Ads?
Difference between Bing Ads and Google Ads
Understanding the KPI
Benefits of Google Ads
Setting up Google Ads Account
Sign up Process
Billing Setting
User account creation
User Access Levels
Setting up Campaigns
Campaign Structure
Types of Campaigns
How to fit the right campaign to the Business Objective
Location Setting
Language Setting
Ad Rotation
Experiments
Daily budget Selection
Ad Scheduling
Ad group Set up
What is Ad Group?
How to set up Ad Groups
Keyword Research
Keyword Match Types
Broad Match
Broad Match Modifier
Phrase Match
Exact Match
Negative Match
Keyword Planner Tool
Ads Set up Setting up Google Ads Different types of Ads
Expanded Ad Format
Responsive Ad Format
Call Only Ad
Structure of Ads
Writing the Ad Copy
URL Options
Mobile URL Option
Google Ads Guidelines
graphic design
Social Media Post Designing
Designing Your Logo with Canva
How to use fonts for Designs
Video Editing for Social Media
Module 5 - Social Media Optimization
How social media platform algorithms work
How to create content calendar for social media and using publishing tools
How to create brand awareness using social media
Introduction to Social media optimization