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Customer Relationship Management (CRM) - Coggle Diagram
Customer Relationship Management (CRM)
CRM
(CRM) is a strategy, process, and technology used by businesses to manage and enhance their interactions with customer
The goal of CRM is to improve customer satisfaction, loyalty, and retention while driving sales growth and operational efficiency.
Key Components of CRM
Customer-Centric Approach:
Focuses on understanding customer needs and preferences.
Places customers at the core of business operations.
Technology and Software:
CRM software is a central tool for managing customer data, interactions, and workflows.
Examples include Salesforce, HubSpot, Zoho CRM, and Microsoft Dynamics.
Data Management:
Interaction Management:
Sales and Marketing Alignment:
Customer Support and Service:
Benefits of CRM
Improved Customer Relationships:
Increased Efficiency:
Data-Driven Decisions:
Customer Retention:
Sales Growth
Scalability
CRM Process
Data Collection
Data Organization:
Customer Segmentation:
Engagement:
Feedback and Continuous Improvement
Types of CRM
Operational CRM:
Analytical CRM
Collaborative CRM: