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Zoella - Coggle Diagram
Zoella
Postmodernism
Simulacra/hyperreality
Bricolage
Intertextual references
Pop culture references
Narrative fragmentation
Self-reflexivity
Theories
Shirkey - end of audience
Jenkins - fandoms
Baudrillard - pm
Hall - reception theory
Butler - gender
Gauntlett - identity
Audience
Demographics
Youth tribes
Psychographics
Targeting audiences