Please enable JavaScript.
Coggle requires JavaScript to display documents.
ANM x Yves Rocher Proposal - Coggle Diagram
ANM x Yves Rocher
Proposal
Requirements
Scopes
Commercial Planning
Performance Media
Planning
Operation
Livestream
Planning
Production
eCommerce Production
Store Operation
Channels
Shopee
Lazada
TiktokShop
Current Challenges
Low ROAS of Shopee/Lazada
Low Affiliate expansion (TTS)
High Discount Rate
Skin care products is not contribute as expectation (Facial)
Metrics
GMV Targets (for total)
48.5B VND
Budget
10B VND (Net)
Agency Fee
Paid Ads Budget (Transperant)
MKT Packages from MP
ROAS
4.5
Agenda of Proposal
Review Market & Brand's Performance of 2024
Objectives
Know about market size, market share
Forecast 2025 GMV per Platform (For total Market & Yves Rocher)
PIC: Ngoc
Challenges & Solutions
High Discount Rate
Actions
Reviews why High Discount based on detail historical data
Suggest activities to reduce high discount rate
Low ROAS of Shopee/Lazada
Reviews why Low ROAS based on detail historical data
Suggest activities to increase ROAS
Low Affiliate expansion (TTS)
How to determine reasons of why low expansion?
Suggest activities to increase this expansion
Skin care products is not contribute as expectation (Facial)
A, B, C Grade of Yvest Rocher of 2024.
Define list of SKU belongs to Skin care that Yves Rocher want to build in 2025
Suggest activities
PIC: a.Huy
Define Objectives of 2025
GMV Achievement
Healthy Business
Build-up Skin Care Categories
PIC: a.Huy
How will ANM achieve 2025's objectives?
For each objective, we define framework to achieve
Action Plan
GMV Allocation by Platform
For each Platform, define sources of GMV
PIC: Ngoc
MKT Acitivites
PIC: a.Huy
Summary
KPIs
Total GMV, ANM Cost
Quotation