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How does Apple make profit? - Coggle Diagram
How does Apple make profit?
Apple Products
iPhone
Apple's most valuable product and has, since 2008, been its main source of revenue. It is responsible for 51% of its revenue
iPad
iMac
AirPod
MacBook
Apple Watch
Apple Vision Pro
AirTag
Apple TV
Apple services
Apple Pay
When a user pays with Apple Pay, it takes a small percentage of the transaction value, paid by the card issuer. Developers also pay a fee for in-app purchases made through the service.
Apple Care
In fiscal 2020, AppleCare sales exceeded three percent of revenue. In fiscal 2021, AppleCare sales fell just below three percent of revenue. Over the long term, the average rate is 3.6%, and it's 3.3% in the iPhone era (since 2007).
iCloud
Apple Music
The average pay is $0.01 per stream
Apple Movie
Apple Books
Apple's collaborating companies
Safari
An expert testifying on behalf of Google said it sends 36% of the advertising revenue it makes on Apple's Safari web browser to the iPhone maker
Google
Google pays Apple a share of its search ads revenue in exchange for Apple preloading Google as the “exclusive, out-of-the-box default” search engine.
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