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Propaganda in Advertising - Coggle Diagram
Propaganda in Advertising
Requirements
3-5 min
Clearly structured
Simple powerpoint
Bibliography
Context of the Propaganda
Impact of the propaganda
Mention + explain the techniques used in this form of propaganda
Introduction
Introduce topic effectively
Short but attention grabbing
Start with either a quote or a statistic
statistic on how often average people come across propaganda every day
quote on propaganda as a whole
Body
2-4 main points that must be elaborated on
points include:
Examples of personal encounters
"We Buy Cars"
"Gillette, the best a man can get"
Extra point (if needed)
Why its one of the most popular and effective forms of propaganda
Techniques used + how they attract your attention
Positive Connotations
Slogan
Transfer
Glittering Generalities
Power Point
Slide 2
Contains:
Visible Graph of the statistic
Intro Slide (slide 1)
Contains:
Name
Topic
Picture of an advertisement (maybe)
Slide 3
Contains:
Pictures relating to techniques
Adverts
Slide 4 + 5
Contains:
Details on ad 1 or 2
Slide 6
Something that relates to speech (picture of propaganda)
Slide 7
Conclusion
Conclusion
Must be concise and firm
Sum up main points in speech
Namely:
Its impact
How techniques are used to grab attention
Could end with a line that solidifies the viewers newfound information
Such as:
"now the next time you encounter a We Buy Cars advertisement, you can understand the immense depth and effort that went into such a "simple" ad
Research
could be in the form of the usual billboard ads, newspaper ads, digital ads and more
Information in booklet
Advertising is considered Propaganda as it manipulates your emotions to persuade you to purchase particular goods, services, and viewpoints through the use of positively reassuring words that lack backing
Subliminal Advertising