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Social Media Analytics - Coggle Diagram
Social Media Analytics
Social Media in Public Sector
Analyzing Public Sector Social Media
Analyzing Individual Users
Examples
Hashtags
Direct messages
Business Use of Social Media
Conversion rates (clicks to purchases)
ROI tracking for ads and campaigns
Engagement rates (likes, comments, shares)
Reach and impressions.
Interaction and Monitoring
Sprout Social
Hootsuite
Zendesk
Privacy
Data Ownership
Privacy Policies
Maintaining Privacy Online