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SOCIAL INFLUENCE (MINORITY INFLUENCE) - Coggle Diagram
SOCIAL INFLUENCE (MINORITY INFLUENCE)
minority group are trying to create a shift to the majority view
have to show
flexibility (willing to compromise, show understanding) lead the majority to be more flexible
commitment (minority have to take extreme action to show how committed they are to the change) people are more likely to listen you if you are more passionate about it
consistency (give a very clear distinctive message, same message given by the minority) avoid confusion
NEMEH
created groups pf 4 (3 participants and 1 confederate)
presented with a scenario where a person had been a victim of a ski lift accident and they were asked how much money should be given as a result
split into two groups (inconsistent minority group and consistent minority group)
consistent minority group (confederate would demand a lower amount and would refuse to change their views - lead to the majority remaining firm that they should pay more)
inconsistent (confederate would compromise a little, move to a slightly higher amount - the majority agreed to meet in the middle with compensation) - shows that when the minority are willing to be flexible the majority become more flexible
MOSCOVICHI
172 female participants
placed into groups of 6 (4 participants and 2 confederates)
shown 36 different slides showing all different variables of the colour blue - had to state whether the colour was blue or green
consistent condition: confederates would always say the colour was green
inconsistent condition: would alternate between green and blue
findings: particpants were more likely to conform when the confederates were consistent - supports consistency
fails to consider
also ignores who the minority is, if the minority is very aggressive we are less likely to listen to what they say
what they're actually wanting to change - if the change is too extreme to the current state it is less likely that the majority will change their minds