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Revision Points - Coggle Diagram
Revision Points
Marketing Strategies and Action Plans
Price
Place- Distribution
Product
Promotion
External Sources of Securing Funds
Equity Financing
Venture Capital
Debt Financing
Equipment Leasing
Understanding the Marketing Plan
Characteristics of Marketing Plan
Essential Facts for Market Planning
Steps in Preparing the Marketing Plan
Internal Sources of Securing Funds
Personal Contribution
Business Funds
Funds from Family and Friends
Marketing Environment and Analysis
External Environmental Factors
Internal Environmental Factors
key component of market analysis
the primary purpose of market research
common reason for the failure of a marketing plan
element of promotion in marketing
the primary focus of an operating budget
pro forma balance sheet includes projections of
Importance of market research
the key environmental factors of marketing
common pitfall that leads to marketing plan failure
ways to avoid the failure of business plans
The media channels
the purpose of a sources and uses of funds statement
internal sources of funds
the advantages of using internal sources for financing a new venture
the main difference between internal and external sources of funds
goals and objectives may be established for a new firm
the various media through you can promote availability of a new product or service
the essential areas of a business plan
the difference between pro forma cash flow and pro forma balance sheet
Market Analysis and Research
Pitfalls Responsible for Failure of Marketing Plans
Avoiding Failure of Business Plans
Operating and Capital Budget
Pro Forma Income Statements
Pro Forma Cash Flow
Pro Forma Sources and Uses of Funds