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Educational management, Corina Delgado - Coggle Diagram
Educational management
Management and commercialization of Educational Projects
Fundamentals of Educational Marketing
Basis
Research on social needs.
Objective
: Develop educational services that:
Fulfill social needs.
Are perceived as valuable.
Are ethically distributed in time and place.
Promote individual and organizational well-being
Educational Service and Its Assessment
Components
Legal frameworks, curricular programs, educational levels and grades.
Formal, non-formal, and informal education.
Educational institutions, social organizations (state or private).
Human, technological, methodological, material, and administrative resources.
Organizational processes and structures.
Assessment
Based on the right to education and the freedom of teaching and learning.
Considered a public service according to constitutional principles.
Promotional Strategies for Educational Projects
Purpose
Attract and retain students through ethical strategies.
Key Points
Diagnosis, planning, development, and communication of educational projects.
Pedagogical effectiveness, social effectiveness, and administrative efficiency.
Adaptation to 21st-century challenges and meeting community expectations.
Application Workshop: Designing a Survey
Steps
Formulation of hypotheses or objectives.
Determination of variables and dimensions.
Content planning: questions, categories, and order.
Formal development: drafting and criteria.
Critical review, reformulation, and final questionnaire.
Quality management in educational institutions
Meanings of Quality in Education
Definition
Result of a process that enhances:
Knowledge.
Intellectual skills.
Competencies.
Habits and attitudes of the learner.
Quality and Equity in Education
Basis
Strengthening school institutions to address heterogeneous populations.
Integrating management and pedagogical processes within school educational projects.
Objective
Build a pedagogy of diversity.
Incorporate the "diversity" dimension into management and pedagogical practices.
Models for Evaluating Educational Quality
Descriptive
Judgments about inputs, processes, outcomes, and products.
Relational-Explanatory
Determines
Relevance: Relationship between institutional goals and social needs.
Efficacy: Achievement of objectives by students.
Effectiveness: Contribution of educational processes to achieving results.
Efficiency: Appropriate use of resources in processes and outcomes.
Congruence: Coherence among inputs, processes, and goals.
Purpose
Improve educational quality through holistic models.
Construction of Quality Indicators
Evolution and Changes in Indicators
Conceptual: Shift from monolithic notions to pluralistic ones.
Methodological: Integration of quantitative and qualitative methods.
Usage: Increased focus on "illuminative" and political aspects of evaluation.
Structural: Inclusion of evaluation in educational management.
Greater interdisciplinarity.
Corina Delgado