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CGM case study - Coggle Diagram

- - - - adjacent to what our product currently solves
      - severe, urgent & important pains
      - have good potential money behind them
        
        customer is relatively ready to pay to have them solved
        
        there is a high-potential business model with low friction for adoption by users/customers
    - - competitor & substitute landscape
  - - - get feedback about current product
      - get input on unaddressed pains
      - present BHAG and get input
    - - Internally
        
        Customer Success
        
        Sales
        
        Internal Stakeholders
      - Externally
        
        Customers
        
        Industry Experts
        
        General trends
        
        Government/regulatory initiatives
- - - - ~7 squads
      - 7 Product People
- - - - DE
      - "easy" sell in other DACH/EU countries?