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NCFE Graphic Design - Coggle Diagram
NCFE Graphic Design
Typography
Typeface
Line spacing
Alignment
Left
right
Justified
Centered
Random
serif font
With little flick
sans serif font
Without little flick
script font
Easily readable/formal
display font
Looks aesthetic
paragraph spacing
Tracking
Space between characters
Leading
Space between lines
Descender
Part of letter extends below baseline
Ascender
Part of letter extends above baseline
Point size
Space taken up by a font
Kerning
adjusting space between individual characters
Colour
Colour theory
Colour Association
Complimentary colours
Harmonious colours
Perception
Colour pallet
Colour wheel
Primary colour
Secondary colour
Tertiary colour
Tint
Shade
Hue
saturation
colour value
CMYK
Magenta
Yellow
Cyan
Black
printed
RGB
seen on screen
Line
Emphasis
Vertical Lines
Horizontal Lines
Diagonal Lines
Zig-Zag Lines
Curved Lines
Boundary lines
Definition lines
Composition
Whitespace
Empty space purposefully
Hidden motiffs
Simplistic
Proximity
How close certain features are
Alignment
How features are arranged
Repetition
Repeating features
Hierarchy
Using scale to show importance
Small=less important
Large=important
Visual weight
Ratio
Scale
Tone
Gradient fill
Contrast
Shading
Hatching
Cross hatching
Stippling
Shadow
Show depth
Design sectors
Illustrator
Packaging designer
Typography
Environmental design
Visual identity
Layout and print
Marketing and advertising
Types of briefs
Open brief
Closed brief
Collaborative
Competitive
Commercial
On-Line
Job opportunities
Freelance
Flexible hours
Your own boss
Actively find work
No job benefits
Unstable wage
creative freedom
Design agency
Stable wage
Not your own boss
Job benefits
Little creative freedom
Working with collegues
In-House
Can get boring and repetitive
Stable wage
Job benefits
very little creative freedom
Art worker
Arranges premade components of a design
Little pay in comparison to creative director
Creative Director
Manages the ideas of design
Well paid
Visual language to communicate to audience
Communicate a message
Capture their attention
Covey emotion
Emotive imagery
trigger a reaction
appeal to intended audience
Design characteristics
Shape
Pattern
Colour
Imagery
vector
Logos
Icons
Symbols
File types
PDF
JPEG
SVG
PNG
Transparent background
Raster
Photograph
portrait image
file types
JPEG
GIF
Bitmap
TIFF
Types of clients
Corporate
Coca-cola
Apple
Adidas
Independent
Terry's bakery
Fire away pizza
Australian wines
Public sector
NHS
Police
Government
Resolution
DPI
Dots per inch
300DPI standard
PPI
Pixels per inch
72PPI standard
On screen + web graphic
Scanning
PPI
300
(600)High quality
(1200)Very high quality
Promoting your work
Digital
Slideshow portfolio
Website portfolia
Video showreal
Social medias
Blog/Vlog
Physical
Leaflet
Business cards
Design board
Exhibition