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Graphic Design - Coggle Diagram

- - - - Print
        
        Cyan,Magenta,Yellow,Kblack
      - Computer
        
        Red,Green,Blue
    - - Blue: Sadness
      - Green: Nature
  - - - Smooth
      - Grungy
      - sketchy
      - distressed
    - - Horzontal/Vertical
      - diagonal
      - straight/curved
      - zig-zagged
      - contours/concentric
      - dotted/broken
      - spiral
    - - Heavy
      - Light
      - Variable
  - - - Darker/shadows
    - - High Contrast (White,black)
      - Low Contrast (Grey,black)
    - - Linear
      - Radial
    - - Lighter/Highlights
    - - Using computers and tone with colours to create the illusion of 3D
  - - - Empty Space
    - - Different Shapes, sizes etc
    - - Close Together
      - Far Apart
    - - Repeating Something
    - - Symmetrical
      - Asymmetrical
      - Radial
    - - Block Repeat
      - Half-block repeat
      - Half-brick repeat
      - reflection repeat
      - rotational repeat
      - random repeat
    - - Rule of thirds
      - Golden Ration
      - Fibonacci sequence fractals
    - - Vertically Aligned
      - Left Aligned
      - Right Aligned
      - Centrally Aligned
      - Horizontally aligned
      - Evenly distributed
  - - - Decorative
        
        Uses
        
        Titles
        
        Headers
      - serif
        
        Uses
        
        Professional
      - sans-serif
        
        uses
        
        readability for disabilities
      - cursive
        
        Uses
        
        Fancy
      - Italic
        
        uses
        
        Contrast
    - - Light
      - Heavy
    - - Leading
    - - Kerning
      - Narrow Tracking
      - Wide Tracking
  - - - Raster
        
        Pixels
        
        Photoshop
        
        File types
        
        PNG
        
        JPEG
        
        PSD
        
        GIF
      - Vector
        
        Lines & Curves (maths)
        
        Illustrator
        
        File Types
        
        AI
        
        PDF
        
        EPS
        
        SVG
    - - Logos
    - - DPI: Dots Per Inch
        
        300 DPI is industry standard for printing
      - PPI: Pixels Per Inch
        
        72 PPI is industry standard for all web and on screen graphics
        
        300 PPI when scanning in documents
        
        double PPI when needing better quality 600 PPI
    - - Identify forms of communication in graphic design
        
        capture attention
        
        Communicate Message
        
        Convey Emotion
        
        e.g. Make them feel sad
        
        emotive imagery
        
        Get a reaction
        
        Appeal to the intended audience
- - - - Creative director
        
        Manages the marketing and advertising
    - - Artworker
        
        Arranging premade graphics
    - - Creating Signs
    - - Fonts
    - - Animator
  - - - Big businesses with many branches
    - - Local one off businesses
    - - Public service or government owned
  - - - Lots of restriction and less creative freedom
    - - Less restriction and lots of creative freedom
    - - Briefs where you compete against other graphic designers
    - - Briefs where you work with the client
    - - Briefs from big businesses
    - - Any of the other brief but it is done specifically online
    - - Cultural
        
        Knowing that different cultures think differently
      - Moral
        
        Knowing what's right and wrong ethically
      - Social
        
        Issues that affect peoples lives
- - - - Instagram
      - Pinterest