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Social Media Analytics - Coggle Diagram
Social Media Analytics
CORE CHARACTERISTICS
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SOCIAL MEDIA IS PARTICIPATORY
SOCIAL MEDIA IS MANY-TO-MANY
SOCIAL MEDIA IS USER OWNED
SOCIAL MEDIA IS CONVERSATIONAL
SOCIAL MEDIA ENABLES OPENNESS
SOCIAL MEDIA ENABLES MASS COLLABORATION
SOCIAL MEDIA IS RELATIONSHIP ORIENTED
SOCIAL MEDIA IS FREE AND EASY TO USE
SEVEN LAYERS OF SOCIAL MEDIA ANALYTICS
LAYER ONE: TEXT
Dynamic Text
Tweet
Comments
Discussion
Conversation
Reviews
Static Text
LAYER TWO: NETWORKS
Common Social Media Network Types
Friendship Networks
Follow-Following Networks
Fan Network
Group Network
Professional Networks
Content Networks
Dating Networks
Coauthorship Networks
LAYER THREE: ACTIONS
Common Social Media Actions
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Like
Dislike
Share
Visitors, Visits, Revisits
View
Clicks
Tagging
Mentions
Hovering
LAYER FOUR: MOBILE
From the Perspective of Development
Native Apps
Web-Based Apps
Hybrid Apps
From the Perspective of Objectives
Transaction-Oriented Apps
Ads-Oriented Apps
Information-Oriented Apps
Networking-Oriented Apps
Communication-Oriented Apps
Entertainment-Oriented Apps
Education-Oriented Apps
Self-Improvement Apps
LAYER FIVE: HYPERLINKS
Types of Hyperlinks
In-Links
Out-Links
Co-Links
Types of Hyperlink Analytics
Hyperlink Environment Analysis
Co-Link Networks
In-Links and Out-Links Networks
Link Impact Analysis
Social Media Hyperlink Analysis
LAYER SIX: LOCATION
Business Data-Driven Location Analytics
Social Media Data-Driven Location Analytics
Social Media Data-Driven Location Analytics
LAYER SEVEN: SEARCH ENGINES
Types of Search Engines
Crawler-Based
Directories
Metasearch Engines
Local Search Engines
Global Search Engines
TYPES OF SOCIAL MEDIA ANALYTICS
DESCRIPTIVE ANALYTICS
PREDICTIVE ANALYTICS
PRESCRIPTIVE ANALYTICS
SOCIAL MEDIA ANALYTICS CYCLE
STEP 1: IDENTIFICATION
STEP 2: EXTRACTION
STEP 3: CLEANING
STEP 4: ANALYZING
STEP 5: VISUALIZATION
STEP 6: INTERPRETATION
CHALLENGES TO SOCIAL MEDIA ANALYTICS
VOLUME AND VELOCITY AS A CHALLENGE
DIVERSITY AS CHALLENGE
UNSTRUCTUREDNESS AS A CHALLENGE
TYPES OF SOCIAL MEDIA
Social Networking Sites
CONTENT COMMUNITIES
BLOG
MICROBLOGGING
ONLINE COLLABORATIVE PROJECTS
FOLKSONOMIES OR TAGGING
VIRTUAL WORLDS
MOBILE APPS