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Social Media Analytics - Coggle Diagram
Social Media Analytics
Types of SMA
Predictive Analytics
Descriptive Analytics
Prescriptive Analytics
SMA Cycle
Step 1: Identification
Step 2: Extraction
Step 3: Cleaning
Step 4: Analyzing
Step 5: Visualization
Step 6: Interpretation
Challenges
Volume
Diversity
Unstructuredness
Velocity
Seven Layers of SMA
Layer One: Text
Layer Two: Networks
Layer Three: Actions
Layer Four: Mobile
Layer Five: Hyperlinks
Layer Six: Location
Layer Seven: Search Engines