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visual identity - Coggle Diagram
visual identity
age
how the product highlights it's target audience's age
doesn't use similar features to a child product
uses features as seen on other adult products
why it is for a curtain age range
because children won't appreciate its worth
adults will be enticed more by it
who the product is aimed at
18+
adults
income
can they spend money on luxurious items
can they afford to by this chocolate
do they earn enough
could depend on their job roll
they might have a well paying job
may depend on their education
the customer's annual salary
above or below average salary
how much they make a year
occupation
enjoy the high-end life
is luxury a normal or a treat
do they like luxury
would they see the product as luxury
does it meat their standards
dose it embody the word luxury
luxury life
have lots of luxury items
spend most of their salary on luxury things
lifestyle
do they eat luxury food lots
they know the taste of luxury
know what it looks like
how do we present it as luxury
use high end materials
use features that are on other luxury products
if they live among luxurious things
would they live along with this chocolate
are they used to knowing luxury things
education
this could effect their job
professional
high earning job
general knowledge
they care about where the product comes from and what it is made of.
would they know about environmental problems
high level of education
degree educated
interests
fine dining
expensive/luxury restaurants
eating out often
travel
lots of holidays
needs to travel a lot
shopping
usually spends lots on things
buys luxury brands
gender
not a gender specific product
but leans slightly more towards the feminine side
location
UK
UK based company