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Gaps - Coggle Diagram
Gaps
Evaluating the Impact of Targeted Advertising on Offline Sales:
Developing methods to track “online-to-offline” transitions (e.g., QR codes for stores).
Comparing the effectiveness of targeted advertising with traditional offline campaigns.
Analyzing the customer journey from viewing online ads to making offline purchases.
Ethical Aspects of AI in Advertising:
Determining transparency levels for AI algorithms visible to users.
Studying cases of discrimination or bias in ad targeting.
Developing regulatory standards for AI use in advertising.
Effectiveness of Gamification Across Industries:
Analyzing the adoption of gamification mechanics in the B2B sector.
Researching user preferences across age groups and cultural backgrounds.
Evaluating ROI of gamification in long-term advertising campaigns.
Impact of Cookie Deprecation on Targeting Strategies:
Developing alternative targeting models, such as contextual or demographic analysis.
Comparing the effectiveness of first-party and zero-party data.
Exploring approaches by platforms with “cookieless” models (e.g., DuckDuckGo).
Long-Term Effects of Personalized Advertising on Consumer Behavior:
Assessing risks of “ad fatigue” caused by excessive personalization.
Analyzing changes in customer loyalty due to overuse of personal data.
Investigating the impact of personalization on customer retention.
Integration of Omnichannel Strategies:
Creating metrics to assess the contribution of each channel to overall campaign success.
Evaluating the impact of integrating digital and traditional channels (e.g., TV + social media).
Exploring the adoption of omnichannel strategies for small businesses.
Effectiveness of Interactive and Video Formats:
Studying the optimal length of video ads for different platforms.
Comparing the effectiveness of vertical versus horizontal formats.
Investigating user engagement depending on the quality of interactive elements.
Impact of Brand Social Responsibility on Ad Perception:
Examining audience reactions to campaigns highlighting social issues.
Analyzing how perception varies by age, income, and user awareness levels.
Assessing the success of brand collaborations with social initiatives.