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Behavioral Economics - Coggle Diagram
Behavioral Economics
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Topic 2: Values, Preferences and Choices
(1) What are fundamental characteristics of decision making? Describe them, along with their corresponding components in the neoclassical model (NM) as expressed in the equation below?
Beliefs
These relate to the propabilities with which people think various outcomes will occur, conditional on available information
Rationality
This involve all four components of the standard model, referring to the ways in which people:
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Preferences
These are the rankings people have over a set of opinions or gambles that are based on atttitudes and values related to the outcomes of these options
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(4) Give an example showing the difference between preference and choice; what may account for this difference?
Imagine you're at a restaurant, choosing between two desserts: a slice of chocolate cake and a bowl of fresh fruit
Preference
You might prefer chocolate cake because you enjoy rich, sweet foods more than fruit. This is your underlying preference—a reflection of your tastes and desires
Choice
However, when it comes time to make the decision, you might choose the fruit bowl instead of the cake because you're trying to eat healthier or you're concerned about your calorie intake. Despite your preference for cake, you end up choosing fruit based on other factors, such as health concerns or social pressure (e.g., if you're dining with friends who are also trying to eat healthily)
The differences between your preference for the chocolate cake and your choice of fruit highlights how self-control, social influence, framing effects, and external constraints can shape the decisions you make, despite your initial preferences
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Topic 3: Beliefs, Heuristics and Biases
2. Explain what is meant by "The representativeness heuristic", giving an example.
In general the representativeness heuristic refers to the phenomenon that global judgment of a category is determined primarily by the relevant properties of a prototype
This means that people have the tendency to evaluate the likelihood that a subject belongs to a certain category based on the degree to which the subject resembles a typical item in the category.
Example: Thinking that because someone is wearing a suit and tie and carrying a briefcase, that they must be a lawyer, because they look like the stereotype of a lawyer.
1. Explain what is meant by "The availability heuristic", giving an example
Definition: A mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method, or decision
Our tendency to use information that comes to mind quickly and when making decisions about the future.
Example: Plane crashes can make people afraid of flying (although the likelihood of dying in a car accident is far higher than dying on an airplane)
3. Explain what is meant by base rate bias, giving an example.
Base rate fallacy refers to the tendency to ignore relevant statistical information in favor of case-specific information. Instead of taking into account the base rate or prior probability of an event, people are often distracted by less relevant information.
Example: All of us make numerous decisions every day in which the base rate fallacy can lead us astray. For example, we might overestimate the likelihood of dramatic events, like airplane crashes, while underestimating far more common risks, like car accidents.
Gender stereotypes: We will often rely on gender as a stronger indicator of a person’s profession than other factors. For example, 25% of doctors may be women. But when we see a female in a hospital, we might assume she’s the nurse 95% of the time. We have overinflated the probability based on stereotypes.
Gambler’s Fallacy: The gambler’s fallacy is a type of base rate fallacy. It occurs when a coin lands on heads 5 times in a row, so we overinflate the probability that it will be heads the 6th time we toss the coin. In reality, it only had a 50% chance of landing on heads.
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