Please enable JavaScript.
Coggle requires JavaScript to display documents.
The marketing mix - product - Coggle Diagram
The marketing mix - product
part
of
marketing
mix
4P
place
promotion
product
pricing
7P
prople
process
physical
evidence
benefits
actual
styling
quality
features
brand
name
packaging
augmented
installation
after-sales
service
warranty
delivery
credit
core
types
shopping
speciality
convenience
unsought
new
product
development
opportunity
identification
and
selection
concept
generation
concept
product
evaluation
development
launch
extended
cocept
testing
market
business
analysis
planned
value
1 more item...
target
market
idea
screening
RWW
Win?
Worth
doing?
Real>
product
development
idea
generation
open
calls
for
1 more item...
serendipitous
suggestion
periodic
reviews
competitors
other
organisations
research
laboratories
collaboration
test
marketing
new
product
planning
commercialisation
failure
incorrect
positioning
unsuitable
launch
timing
poor
product
design
inappropriate
pricing
higher
than
expected
product
development
costs
poor
promotion
disregarding
marketing
research
aggresive
competition
from
competitors
overestimation
of
the
market
size
success
getting
sharp
and
early
product
and
project
definition
spiral
development
doing
the
homework
and
front-loading
the
project
the
world
product
building
in
the
voice
of
customer
well-conceived
properly
executed
launch
unique
superrior
product
speed