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egab Product & Company Vision - Coggle Diagram
egab Product & Company Vision
Current Stakeholder Problems
Editors
Journalist Pitch editing
Editors' pitch evaluation process/criteria is heuristic, not as efficient and can be and not "automatable" and scalable
style guide for journalists
style/editing guide for editors
Reporting & Tracking is super manual
takes too much time from Editors & time away from revenue-making activities (editing)
takes too much time from Dina to chase Editors
creates data inconsistencies across reports
Pitch editing needs automation
Simple automations
response templates
bulk actions?
what else?
AI based automations
pitch evaluation & scoring
auto-rejection
sorting by score
compare to style-guide
compare to other relevance criteria
editor response writing
Egab process specific features
Editors submitting own pitches
admin & reporting overheads
Editors do too much overhead work (sheets, reporting, etc.) that takes away from their editing capacity
Editors' capacity is not scalable without tech
to automate manual processes (copy/paste emails etc.)
tech to take over "stupid" tasks that do not require deep Editorial experience (auto-rejections of clear cases, auto-score & sort pitches by relevance/criteria)
Pitching Media Outlets
Editors' process downstream from pitch finalization with journalists is manual and hence not efficient
Journalists
Clumsy Onboarding
high journalist dropoff
missing crucial journalist data
low active journalist ratio
Payment
process intransparent creates avoidable communication work for journalist & egab finance
Engagement
Pitch editing turnaround time is too long (what's long/short?)
journalists drop off
low number of journalist submissions
Media Outlets
Landing page message unclarity confuses media outlets
Landing page structure & message confuses journalists?
Egab Company Challenges
Team
spirit/dynamics
communications
inter team
Dina to team
values
Finance
Cash position
Funding
Payment
Process
Business Levers
Editors
more editors = more revenue
more pitches per editor = more revenue
more editors = faster pitch editing cycle = more active journalists
Journalists
payment tracking = clarity for journalists = more trust = more activity
fast response time = higher journalist engagement
consistent communication tone of voice = happier journalists = more activity
faster payment = more trust = happier journalists = more activity
Media Outlets
conversion rate?
KPIs
Pitch Funnel
active (define active?) journalists
received pitches per journalist per month
edited pitches
commissioned pitches
delivered pitches
promoted pitches
invoiced pitches
signed up journalists
Landing page visit
Lagging KPIs
monthly promoted pitches per editor
monthly edited pitches per editor
WIP
Leading KPIs
daily submitted pitches
weekly pitches per journalist
time to first version
time to approval
new promoted pitches per week
Strategic Problems
Western Media Outlets
can't trust random journalists without trackrecord or reputation
global journalist network limited to a few recurring faces
no strong access to on-ground hyperlocal journalists close to action to uncover exclusive stories
cannot invest in building a network of fresh journalists --> outside business model & unit economics
Journalists
chicken & egg
won't get published in west without trackreckord & reputation
won't have a trackrecord & reputation without publishing in west
no connection to west media editors
low knowledge of pitching formats & processes
Advantage: hyperlocal presence and access to exclusive hyperlocal stories
Editors
Make work scalable