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Media Revision
Adverising - Coggle Diagram
Media Revision
Adverising
Quality Street
4C's
The Aspirer
characters are Caucasian and are wearing sophisticated clothing - which suggests that the product is for people of high class
Clothing, costume & makeup
The man in the main image is wearing a business suit and tie - which are articles of clothing associated with the working class and wealth
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Facial Expressions
The characters in this advert have happy expressions on their face - which demonstrates how the product is able to satisfy everyone, almost to a fault even with them trying to sneakily get another sweet
this actions further strengthens the text "What delicious dilemma!" as it's so hard to pick one sweet that it's simply better to have more than one.
Logo
Logo is positioned in the bottom right corner of the advert as that is where the reader's eye will look there last and make it more memorable to the audience as a result
It serves as a stamp of approval in a sense
Linguistic Codes
'What a delicious dilemma' can take on two different meanings:
- "It's so hard to pick a chocolate" - which makes the chocolates sound more appealing as they're all equally good
- "Which woman should I take to be my wife" due to the 2 women kissing him at the same time - which appeals to thoughts and beliefs at the time where men need a woman in order to be considered "complete" in life
Visual Codes
The font used has the connotations of elegance and tells the audience that this product is of high quality
Camera Shot
Medium Shot
used to display everything that's in the scene
too far apart and you can't see key details like the chocolate
too close up and it obscures details like the painting
This Girl Can
The basis for the ‘This Girl Can’ campaign stemmed from the discovery of people being discouraged by seeing idealistic men and women plastered in ads for gym subscriptions.
Camera Shot
Medium Close Up
Chosen in order to show the entire person's body and show how her hair's messy, how she's sweating and more details
It also shows us how in the moment and excited she feels about working out
Linguistic Codes
The phrase 'sweating like a pig' carries the connotations of feeling 'ugly' and 'unappealing' - which clashes with the stereotypes of women being pretty and also serves to carry the message of the advert: working out isn't easy and takes time.
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The phrase 'feeling like a fox' carries the connotations of femininity and being attractive - which are desirable traits of the average woman and it tells us that you have to work hard in order to look pretty
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Clothing, costume & makeup
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Facial Expressions
The woman looks happy and seems to be enjoying her time working out despite her appearance - which communicates to the audience that you shouldn't care about how you look while working out as long as you're enjoying it
Visual Codes
Everything around the woman in the photo is out of focus - which could be a way of showing how she's only focusing on herself and not comparing herself to other people - which exemplifies the purpose of 'This Girl Can': for women to not hold themselves to idealistic and unrealistic expectations
Propp's Characters
The woman in the main image is presented as a hero and since she serves as an inspiration to us, the audience, we can be considered as the damsels in distress
this suggests to the audience that they need to be saved and the way to do that is by embracing exercise