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Five Forces Framework - Coggle Diagram

- - - - Incumbent firms may lower their prices to make entry appear less attractive to potential new competitors
        
        This will reduce the industry's overall profit potential, especially in industries with slow or no overall growth in demand
    - - Incumbent firms may be forces to spend more to satisfy their existing customers
        
        This will reduce an industry's profit potential primarily if firms cannot raise prices
  - - - Capital requirements
      - Advantages independent of size
      - Customer switching costs
      - Government policy
      - Network effects
      - Credible threat of retaliation
      - Economies of scale
- - - - Powerful suppliers can raise the cost of production by demanding higher prices for their inputs or by reducing the quality of input factors or service level delivered
      - They reduce the industry's profit potential by capturing part of the economic value created
- - - - Redbox as a low-cost alternative to Netflix
    - - Switching from air travel to bullet trains