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external business environmental challenges (pestle) - Coggle Diagram
external business environmental challenges (pestle)
Environmental factors
eco packaging
social Factors
sustainable fish
sourcing and sales of collagen products
grass fed bovine
communicating to the right audience
Political factors
technological factors
ethical factors
accredited health care professionals
consumer trials
Legal factors
meeting trading standard criteria
correct terminology for its purpose
credible testimonials
economical factors
macroeconomic
microeconomic
sceptical consumers
customer tastes in the product
overwhelming customer demand
A & B 700% rise in sales
changing perceptions of the product from gym warriors to low key diets