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Big ideas in organisations - Coggle Diagram
Big ideas in organisations
Marketing
The concept
Mission, vision, values
Function
Orientation
Corporate
Marketing Environment
micro & macro environment
Competitive position & advantage
Focus & Objective
Research
Roles
Process
non-profit
Ethics
Focusing & Offering
Markets
Segmentation
Targeting
Positioning
Marketing mix
Product
Development
Failure or success
Place
Distribution
Promotion
Communication process
Pricing
pricing decisions
Approaches
Ethical considerations
Mix pricing
Services / nonprofit
People
Process
Physical evidence
Operations Management
Operations manager?
Operations Strategy
Performance Objectives
Performance trade-offs
Focused operations
Marketing & operations coordination
Strategic coordination
Improving coordination
Product & service design
New development
Design process
Design thinking
Quality function
Raising Finance
Small & medium businesses
Retained earnings
Working capital
Debt factoring
Overdrafts and loans
Lease
Equity
Private equity
Venture capital
Business lending
Credit access
Recovery
Marketplace lending
External business environment
Priorities
Competitiveness
Trust & transparency
Protecting balance sheet
Labour & immigration
Labour & Skills
Shortages & Skills
Alternatives
Outsourcing
The growth
The risks
The assessment
International trade
Why?
Trade reform
Policies
Politics of choice
Globalisation
Dimensions